Tiffany is the creator of the Identity Reconstruction Framework and a leading voice naming the Identity Evolution Era—a cultural shift where women are redefining who they are beyond work, performance, and conditioning.
Tiffany Lauren Jones is a writer, cultural futurist, and identity evolution guide whose work helps high-achieving women realign with truth, reclaim their power, and step into the next iteration of who they’re becoming. Her work centers on the invisible transitions women navigate after they’ve outgrown the identities they built to survive, succeed, or fit into systems not designed with them in mind.
With more than a decade of experience in human-centered strategy, product innovation, sales, and wellness operations, Tiffany bridges personal evolution with sustainable success. Her approach blends emotional intelligence, identity reconstruction, and cultural insight—supporting visionary women in creating lives that feel as aligned as they are impactful.
Tiffany’s career includes leadership roles with brands such as SPANX, Nordstrom, and Eaton Wellness, where she led initiatives integrating innovation, wellbeing, and meaningful customer experience. As a former Product Development Lead at SPANX, she oversaw global manufacturing partnerships and contributed to more than $140M in retail revenue through technical product innovation and cross-functional strategy.
Today, Tiffany’s thought leadership explores the emerging Identity Evolution Era—a cultural moment where women are redefining themselves beyond performance, productivity, and external expectations. Through her writing and private advisory work, she guides women through identity shifts, post-success reinvention, and inner leadership.
A published writer since age 12 and proud member of Delta Sigma Theta Sorority, Inc., Tiffany is deeply committed to education, wellness, and the evolution of human potential. She previously served as President of the Eta Tau Chapter of Delta Sigma Theta and now serves as Vice President of the Ellett–St. Catherine’s Alumnae Association Board at St. Catherine’s School for Girls, continuing her commitment to the growth and empowerment of women.
When she’s not studying cultural patterns or supporting women through identity transitions, you can find Tiffany writing, exploring metaphysics, practicing wellness rituals, or traveling the globe—21 countries and counting.